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We Stand Front and Center

January 26, 2020 – For almost a year, Brooklyn Center Community Schools has been working on a rebranding project. I am so excited to share the end results with our staff members, students, families and the greater community. This process has taught me so much more than I thought I already knew about our school community. We've celebrated what makes us unique, identified what we stand for and discovered where we need to go. I want us to be the best version of what BC can offer and the rebranding project comes at a perfect time in our school district's history. I am hopeful that the next few years will bring about the change our students so desperately need and deserve. The time to be bold and think differently is now. 


This spring, we will begin the process of creating a new strategic plan to guide our work. To start the new school year, all of our construction projects will be completed and our schools will feel like new. We continue to innovate what happens in the classroom, with the development of a district-wide science, technology, engineering, arts and math magnet school program. In order to best meet all of the needs of our students and families, we will continue our commitment to the community schools model. This is a lot of exciting change that we will bring to enhance our student and family experience. 

Today, we celebrate what it means to be a Centaur. Tomorrow and for many days to come, we will lean boldly into the challenges we face, no matter how daunting the situation. With fearless enthusiasm, we will work to do what's best for our students and community. We will not be derailed. We will not falter.

We will continue to share more information about the rebranding project over the next few weeks. I’m excited to begin this new journey in BC.

Thank you for being part of BC. And always remember, it’s a great day to be a Centaur. 

Sincerely,

Dr. Carly Baker, superintendent
Brooklyn Center Community Schools

 

OUR ANTHEM

We're not a community on the fringe, we're a community moving toward a center. Moving in unison with a shift in cultural expectations.  
Our voice and achievement will not be disqualified, we're moving toward a change in history and hearts. 
Standing FRONT AND CENTER so we are seen and heard.

 

Centaur

 

NEW LOGO AND CENTAUR MASCOT

One of the key outcomes of the rebranding project was to create a new Centaur mascot. We knew we wanted to remain Centaurs and the color purple. Our mascot is a simple yet modern Centaur and is meant to evoke bravery and courage – both brand values. Intentionally gender-neutral, energetic lines communicate action and a readiness to affect change while a lightning bolt depicts a force that helps create well-rounded, global citizens.

Brand motto

OUR MOTTO AND BRAND PILLARS

WE STAND FRONT AND CENTER

WHY WE EXIST
We believe unity, diversity and achievement are fundamental to the thriving human spirit.

HOW WE CREATE VALUE
We create inclusive, open-minded educational environments and services that value diverse experiences, ideas and opinions so that everyone can learn, grow and share.

WHAT WE DELIVER
We’re a progressive-thinking, diverse, anti-racist and inclusive school district with community resources focused on uniting people and transforming lives.